Reach their target users face to face to gain brand insights
Chan Yirk Kuk founded Live Norish as a Blog in 2013 with the idea of making a nordic community in Hong Kong with introducing different nordic brands, from food to travel guidebooks she loves.
She has made her first exhibition booth in the Travel and sport fair in Hong Kong convention centre for 2 days.
She showcased her range of Nordic travel bookguides with live norish bloggers event. The fair booth helped Prudence to boost their Live Norish brand exposure and increase their sales. Social media mentions followed this along with an increase in website visits.
A highlight was her interview with MetroPop which really put Live Norish in the spotlight. The two day residency gave Live Norish valuable insights into how their brand could be brought to life in a physical environment rather than just online.
2 Day Fair booth in HKCEC
Gained valuable insights about their brand. Boosted brand exposure through social media and an interview with MetroPop