Promote the launch of the brand and increase customer engagement
Create a physical retail experience that encourages people to explore the Viet Nam and Indonesian Coffee
E&E Coffee is a newly established Coffee brand, representing Vietnam and Indonesian Coffee in Hong Kong. To promote the launch of the brand in 2015, they decided to host a small shelf spot in ICYPAPA FoodStore in Kowloon Bay where offers premium food experience. Key aims were to raise brand awareness, increase engagement with their target customer and boost sales. It was a hit with Kowloon Bay Office Ladies' commuters.
6 Months on Food Shop Shelve
(1 in 10 of whom show interests to purchase) and a 60% increase in sales revenue.